Which "EU Inc logo" do you mean?
Search for the EU Inc logo and you will find a few different marks, because "EU Inc" is three things at once: a grassroots campaign, an official EU proposal, and a set of services (like this one) built around it. There is no single trademarked company logo yet, for the simple reason that the EU Inc company form is not law and cannot be registered until around 2027-2028. So it helps to separate the three identities.
| Mark | Whose it is | What it is |
|---|---|---|
| EU-INC wordmark | The founder-led EU Inc campaign | Advocacy brand, with a free logo and "I support EU Inc" image kit at eu-inc.org |
| "Choose EU Inc." banner | The European Commission | Official EU communication for the proposal |
| EU Inc Now | This site, an independent service | Our own company brand, not affiliated with the two above |
The EU Inc campaign logo
The mark most people mean by "the EU Inc logo" is the one from the founder-led campaign, which styles its name as EU-INC. This is the campaign that put the idea on the EU agenda, backed by more than 26,000 founders, investors and operators across 27 countries. You can read the story behind it on our EU Inc initiative page.
The campaign deliberately makes its branding easy to share. Its site, eu-inc.org, publishes a free logo and social-media image kit, including a ready-made "I support EU Inc" graphic, so founders can post in support of the proposal. Because those images exist precisely to be reposted, using the campaign's share graphic to back the cause is welcome. If you want the official files, get them from the campaign's own site rather than copies floating around elsewhere, so you always have the current version.
The campaign writes its name as "EU-INC", the European Commission writes "EU Inc.", and this service is "EU Inc Now". All three point at the same underlying idea: a single, EU-wide company form, also known as the 28th Regime.
The European Commission's "Choose EU Inc." branding
The second mark is the official one. When the European Commission presented the proposal on 18 March 2026, it gave it its own visual identity, a "Choose EU Inc." banner that appears on the Commission's EU Inc regime page. This is institutional communication for the policy, not a downloadable corporate logo, and it sits within the EU's own visual system rather than the campaign's.
Treat the Commission's branding as a reference point for what is official, not as an asset to reuse on your own product. If you are citing the proposal, link to the Commission page above; do not lift its banner onto your own site.
The EU emblem and its rules
Both the official branding and many "EU Inc" graphics lean on the European emblem: the circle of twelve gold stars on a blue background. That emblem is protected, and there are clear limits on how others may use it:
- You may reference it, but you must not use it in a way that implies EU endorsement or an official link that does not exist.
- You generally cannot register the emblem, or anything confusingly similar, as your own trademark.
- For uses that could mislead the public, you are expected to seek prior authorisation from the EU.
In plain terms: drawing on the EU look to talk about EU Inc is fine, but designing a logo that makes you look like an EU institution is not. This matters for any founder tempted to build the twelve stars into their own company mark.
The EU Inc Now brand
The third mark is ours. EU Inc Now is an independent company formation service. We are not the campaign and we are not an EU body; our brand, name and logo are our own. We chose the name because it says what we do: help founders form an EU company now, while EU Inc itself is still working its way through Brussels.
We keep our brand visibly separate from both the campaign mark and the official EU branding, on purpose, so no one mistakes this service for an official EU channel. That separation is also why our initiative page is careful to say the campaign's signatories back the campaign, not this company.
Download the EU Inc Now logo
If you are writing about us or linking to EU Inc Now, you are welcome to use our logo. Please keep it legible, do not stretch or recolour it, and do not present it as an official EU or EU Inc campaign mark. The mark pairs the European circle of stars with our name; use the full logo where space allows, and the mark on its own where it does not.
Can you use the EU Inc logo?
It depends which mark, and for what:
- To support the campaign: yes, use the campaign's own "I support EU Inc" images from eu-inc.org. They are published to be shared.
- For the EU emblem: reference it carefully, never in a way that implies official EU endorsement, and never as your own registered trademark.
- For your own company: design your own brand. There is no EU Inc company logo to adopt yet, and copying official or campaign marks onto a commercial product invites trouble.
A logo is not a company. We can form the real thing.
While EU Inc is still a proposal, you can form a working EU company today, in days, with licensed counsel. Tell us your plan and we will recommend the right country and handle it.
Get your free planPrimary sources
- EU Inc (eu-inc.org), the founder-led campaign and its logo and social-image kit.
- European Commission: EU Inc, a new harmonised corporate legal regime, the official "Choose EU Inc." page.